Digital Transformation is a popular term in business today. The concept is real. It’s about the transition and transformation of a business from being simply “literate” in digital tech to fundamentally transforming itself through the full incorporation of digital technology. Every company must also in some way become a software company. This is important to Microsoft, as it provides enterprise solutions for most industries.
Communicating Microsoft’s role in the digital transformation conversation requires a targeted approach and message. We worked with an internal Microsoft PR team to develop a strategy driven by animated media. The production would focus on a showcase of established companies who are transforming their businesses through Microsoft tech.